Brand Consulting

Branding has always been a vital part of business, but now it may be more important than ever before. With the advancements in social media, consumers get exposed to new brands daily. This is great for consumers who have plenty of options and are able to do research to find the best product, but it makes it harder for businesses.

When it comes to global branding, the stakes go even higher. There’s a huge amount of competition today, so businesses need to go the extra mile of ensuring they stand out in a crowd. Understanding and adapting the different cultures in different regions around the world is a key challenge for the marketing teams who need to promote their products across the globe. 

As an international brand, if you are considering to build up your marketing activities in China, we can work with your marketing team and assist them in:

• Product testing activities
• BTL activities
• Setting up and managing social media accounts
• Localization in Chinese characters and IP rights
• Providing data on current trends in the market and ongoing activities